Embedding and GEO

Embedding and GEO

“Embeddings” are how AI converts human language into math, grouping related concepts so it can find patterns and meaning across large amounts of content. This matters for marketers because AI tools are increasingly doing the browsing and researching on behalf of...
Can AI Replace Your Boss?

Can AI Replace Your Boss?

As AI takes on more workplace roles, the case for AI-led management is becoming harder to ignore; economically, operationally, and culturally. Worker attitudes are shifting, Human managers are burning out, and the financial cost of top-level leadership is rising while...
The Face of AI Power

The Face of AI Power

A personal story about a recent moment when I truly felt the power of AI in my corner, and the AI-Human dialogue that spun up around it. The story is tech-heavy, occasionally profane, and features Claude as the world’s most patient and slightly unhinged tech...
AI-Powered Sales

AI-Powered Sales

Traditional, Human-only sales teams often miss opportunities due to our own bias and background, keeping us in a “cultural comfort zone”. Our sales intuition and personal familiarity served us in the past, but the world moves too quickly, change is too rapid,...
Data Lake, Data River

Data Lake, Data River

What’s “data”, and why is it so important to our business processes? Data is the record of Human behavior (customers, employees, suppliers, stakeholders) and provides the foundation for leadership decisions, balancing our intuition. But data only becomes useful to AI...